As we become more aware of the impact of our own consumption, caring has, finally, become cool. More independent designers are choosing to make quality clothing using ethically-sourced materials, and there’s been a societal shift in attitudes to second-hand clothing, too, with charity shop revenue up by more than five per cent (while general retail figures fall). Pre-loved has never been more in fashion.
We couldn’t be more excited about the latest opening at Coal Drops Yard. Sitting comfortably alongside the likes of Wolf & Badger and Paul Smith, Boutique by Shelter is a charity shop with a difference. Featuring a handpicked range of unique donations – from designer and vintage, to quality high-street clothing – and a bespoke interior by HemingwayDesign (which incorporates reclaimed materials) the charity’s new flagship boutique store offers a shopping experience like no other. With everything priced at a fraction of the original cost, and every donation raising vital funds to fight homelessness, this deserves to be one of this year’s most talked-about openings. David Cryer, director of retail at Shelter, says: “In a world where people are increasingly buying more sustainably, our boutique is leading the charity retailer revolution.”