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July 2014 / Food & Drink / by Alex Morris

The gourmands of Brixton – and beyond

It may be a be a bit far south of the river for us, but there’s no ignoring the fact that Brixton Village has fast become one of London’s most exciting foodie areas. Thanks to the introduction of a huge number of highly-rated restaurants by intelligent entrepreneurs, the once run-down spot is exploding with edible energy – an inspiring template for other such projects city-wide.

Which is why, this week, the oh-so-admirable Joined up Food project are bringing some of the brains of Brixton to Maida Vale to allow others to benefit from their experience.

Joined Up Food (JUF) is an initiative run by Westminster Enterprise Centre, looking to create and support entrepreneurial women who can introduce the same kind of vibrancy and achievable employment into their local food industry. Offering financial support and an insight into what it takes to set up a culinary-orientated enterprise through talks, classes and educational tours, the project has already been awarded RBS’s Inspiring Women Award – winning a share in £3 million benchmarked for not-for-profit organisations supporting young people and women into enterprise.

Unknown-51On July 31, JUF will be launching their new book club with some of Brixton’s best – food blogger and author of Recipes from Brixton Village Miss South, and boss of local hotspot Cornercopia, Anne Fairbrother – at Lauderdale Road café The Dry Good’s Store. They’ll be covering everything from business management to food criticism, as Dry Goods Store’s Yasmeen Patel (herself a prime example to students – an ex-accountant who pursued her passion to create a start-up that now thrives) demonstrates recipes selected from the books.

The important work of JUF and similar charities cannot be underestimated: government stats show that last year alone, 61 per cent of overall job growth was through self-employment. Which means that, on top of being appetising and educational, this may just be the economic future…

For more information or to sign up for the event, call 020 7266 0636 or email info@westminsterenterprise.org.uk