It goes without saying that the Capital’s restaurants need our business more than ever, but should you need an extra incentive to get out and eat in the run up to Christmas, take note: this year’s StreetSmart campaign has just launched. Channelling the true meaning of Christmas, in a year that the hospitality industry is dealing with unprecedented difficulties, over 450 restaurants have agreed to take part – including campaign stalwarts Lemonia, Ottolenghi, Moro, Westerns Laundry and St. JOHN, as well as newcomers Orasay (pictured). Glenn Pougnet, CEO of StreetSmart says: “The support this year is humbling. So many restaurateurs are keen to do their bit even though times are so uncertain and obstacles keep being thrown at them. Their commitment means we can raise vital funds at a time when they’ll be needed most”
Through adding a voluntary £1 to diners’ bills during the festive months, StreetSmart raises funds for charitable projects that help those living on the streets and in unsuitable accommodation. Last year’s campaign raised a whopping £760,000 (making the total raised since the charity launched in 1998 an incredible £10.3 million). Through the support of property industry charity LandAid, 100 per cent of donations go directly to beneficiaries including Glassdoor, the largest provider of open-access winter shelters and homeless support services in the country.
Michelin-starred chef Clare Smyth of Core is also participating. She says: “StreetSmart is a fantastic charity helping so many vulnerable people, who need our support now more than ever. It is good to know that we can help those in need by simply donating £1 each time we dine out.”
For a full list of participating restaurants, see streetsmart.org.uk