July 2017 / Area Guides / by Sophie Hampton

Primrose Hill

The relatively small size and elevated views ensure exclusivity, while its popularity among media and film celebrities ensures prices and demand remain high. All this within a Regent’s Park stroll of central London.

Architectural highlights
White, stucco Victorian houses alongside Victorian redbrick terraces with plenty of colourful twists.

Smartest streets
Central to Primrose Hill village is Chalcot Square, with its pot pourri of coloured four-floor houses around a communal grassed square. Prices remain strong around the £4 million mark.

Who’s there
Gwen Stefani, Sadie Frost, Rachel Weisz, Meg Mathews, the Olivers, David Walliams… who isn’t?

There are a number of top restaurants and bars here; alternatively take a picnic on the Hill and enjoy arguably the best view in London. If you have youngsters to entertain, London Zoo is only a short hop away in Regent’s Park.

Choose from Chalcot Montessori School, Trevor Roberts Prep School and South Hampstead High School for girls.

Chalk Farm and Swiss Cottage tube stations are just to the north, and there are plenty of bus services. Otherwise it’s a pleasant walk through Regent’s Park into the West End.

In the 16th century, when King Henry Vlll acquired Primrose Hill as part of his hunting chase, Mother Shipton, a legendary fortune-teller, predicted that when London surrounded Primrose Hill, the streets of the city would run with blood – fortunately for local residents, she was wrong!

What the agents say
“My favourite area: a great selection of restaurants, and the Hill is a fabulous place to exercise, stroll or celebrity-watch!” Joanna Schneider, Bargets

Eating and drinking:
The Primrose Bakery – they make the finest cupcakes in the world – once you’ve tasted the mini chocolate ones you’ll be back for more! 69 Gloucester Avenue (020 7483 4222;

The Hill – our favourite spot for a long, lazy meal. Cosy down in front of the fire with oysters and a Bloody Mary. 94 Haverstock Hill (020 7267 0033;

Mango Room – wonderful West Indian cuisine in a warm and very relaxed atmosphere. Choose from mouth-watering jerk chicken, blackened snapper, kingfish and coconut risotto, and don’t miss the cocktails. We love The Quiet American, which isn’t as unassuming as it sounds! 10 Kentish Town Road (020 7482 5065;

The Engineer – the ambiance and the cocktails are fabulous – enough said. 65 Gloucester Avenue (020 7722 0960;

Shikasuki –you need a good few hours to do this vintage shop justice but you’ll find beautiful Ossie Clark pieces, amazing handbags and perfect one-off party dresses. 67 Gloucester Avenue (020 7722 4442;

Camden Stables Market – it’s swamped at the weekends, but has just been completely refurbished and is worth a visit – for a more relaxed experience call in during the week. Chalk Farm Road (

The AcuMedic Clinic – a Chinese medical centre offering the most amazing acupuncture and reflexology treatments. 101-105 Camden High Street (020 7388 6704;